The Price is Right: The How-To's of Pricing your Products & Services for Marketing Success

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You're ready to sell your product or service, but is anybody ready to buy? And what price will they pay? Should you give stuff away or charge a premium?  What's the best way to encourage loyal buyers- everyday low prices or occasional sales?

Attend this free workshop to find the answers to these critical questions, and more.

Learn how to competitively price your product or service for the market you're trying to reach.  Determine the factors that go into pricing decisions. 

• Understand how your cost structure affects the price of your product or service
• Link marketing efforts to your price point
• Identify when to use price incentives and loss leaders with your customers
• Learn how to use your pricing model as a tool for growth

Learn from an expert

Jamie Mitchell
Training & Technical Assistance Officer, UCEDC

Jamie is a recent addition to UCEDC’s staff and a long-time small business owner and entrepreneur. A graduate of Howard University, Jamie has spent the past 20 years juggling multiple operations, including a catering/ event planning company, virtual assistant service, and property management.

Her most recent endeavor as an entrepreneurial business consultant gave her the opportunity to help other business owners to meet and overcome the same challenges she experienced. Her move to UCEDC was a natural and welcomed progression.

For more information contact Jamie Mitchell at jmitchell@ucedc.com or 908-578-4376.