Marketing Made Real: the essential steps for small business success

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Before you think about spending a dime on marketing your small business, you need a reality check on some marketing fundamentals.

It's easy to get caught up with the latest trends and rush off to blog, twitter, and post. But unless you have a sound understanding of the 5 P's of marketing - Product, Price, Place, Promotion, and Packaging - you'll be wasting your time and perhaps jeopardizing your business.

This interactive workshop will bring the 5 P's to life with a practical review of marketing fundamentals such as:

• Market research
• Evaluating your competition
• Defining and reaching your target market
• Working within your budget

After our review, you'll learn how to apply these principles first-hand as we work together to bring a product to "market".  We'll take our case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing buck.

Learn from an expert

Jamie Mitchell
Training & Technical Assistance Officer, UCEDC

Jamie is a recent addition to UCEDC’s staff and a long-time small business owner and entrepreneur. A graduate of Howard University, Jamie has spent the past 20 years juggling multiple operations, including a catering/ event planning company, virtual assistant service, and property management.

Her most recent endeavor as an entrepreneurial business consultant gave her the opportunity to help other business owners to meet and overcome the same challenges she experienced. Her move to UCEDC was a natural and welcomed progression.

For more information, contact Jamie Mitchell, Training & Technical Assistance Officer at jmitchell@ucedc.com or 908-578-4376.